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Medved Running and Walking Outfitters
www.medvedrunwalk.com
(585) 248-3420
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| Medved Ten Ugly Men 5K |
| Saturday July 25th at 9 am
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The Medved Ten Ugly Men 5K will be held Saturday, July 25th, 2009 at 9 am in Genesee Valley Park. After the race, enjoy one of the area's best summer parties, The Ten Ugly Men Festival. This year, proceeds from the Ten Ugly Men Festival will benefit the Bright Eyes Fund for Pediatric Brain Tumor Treatment at Golisano Children's Hospital Cancer Center and The St. Joseph's Neighborhood Center.
Pre-Registration
- Pre entry fee is $15 before July 21st, $18 by July 24th and $20 Race Day
- Race/Festival combo tickets are also available: $40 Pre-registered and $45 July 24th and Race Day.
- Kids 13 and Under 1K (0.6 miles) race on canal trail. All participants will receive a ribbon. Entry fee is just $5 payable on race day.
- Click here to download the race application
- Click here to register on line
Packet Pick Up
- Begins at NOON on Friday July 24th at Medved Running and Walking Outfitters, 3400 Monroe Ave, Rochester, NY 14618.
- Race Day Packet Pick Up: Begins at 7:45 am at the Roundhouse Pavillion in Genesee Valley Park
Awards
- Cash Awards to the top 3 Male and Female finishers ($125 - $75 - $50)
- Mizuno Running Shoes to the top Masters (40+) Male and Female finisher
- $15 Medved Gift Certificates to all age group winners
- Mizuno Socks to all age-group runners-up
- $10 Gift Certificates to the Otter Lodge Grill and Bar for all third place age group finishers
- 13 and Under, 14-17, 18-23, 24-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70+
Other Info:
- Performance Short Sleeve Mizuno Shirts to the first 400 registered 5K runners
- Beat The Uglies Relay Challenge: In honor the Festival's 20th Anniversary any runner who can be the Uglies Relay Team in the 5K race will receive a free entry into the Festival
- Timed by PCR Timing using their DAG System
- Click here to view photos from last year's race
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| Dam Good Trail Race approaches on August 9th |
Half marathon in one of the sweetest destinations in the Northeast.
by Mort Nace |
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We are excited to announce there is a new must do trail race in the area, the Dam Good Half Marathon Trail Race near Mt. Morris, NY on Sunday, August 9th. Medved and Montrail have partnered to lend race support to this new event. Expect a a unique off road experience from trail vets Michele and Doreen Fanton, sisters who have teamed up to direct this 13.1 mile run on the Letchworth branch of the Finger Lakes Hiking Trail; starting and finishing at the Mount Morris Dam and Recreation Center in Mount Morris, NY. Race starts at 8:30!
Packet pickup will be available at Medved Running and Walking Outfitters on Saturday, August 8th from 10-6. Registration will be available, as well as the opportunity to grab your shirt (tech shirts to the first 50 runners registered!!) and race number.
Montrail reps Jarrett and Seth will be at the run on Sunday, come check out the latest offerings from one of the companies that knows trailrunning as well as anyone. Montrail will be dishing out some random swag too, you just might get lucky.
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| Employee Spotlight |
| Adam Laycock
by Greg Crego |
 After a brief hiatus, we'd like to continue with our employee spotlight series. This edition will feature Adam Laycock. Adam has been at the store since October of 2007 and has grown into one of our more regular employees while finishing up his Master's Degree in School Counseling from the University of Rochester. Not coincidentally, Adam aspires to be a school counselor, where he would also like to coach cross country and/or track wherever he ends up.
Adam has been running for about 12 years now. He ran cross country and track in high school at Oakfield-Alabama and took that passion to SUNY Fredonia where he also ran XC and Track. He credits running with teaching him perseverance, motivation, balance, toughness, self-awareness and confidence. He will need all of that through the summer as he trains for his first marathon. Adam hopes that his PRs in the 5k (16:49), 10k (35:27) and Half-Marathon (1:29:29) combined with a solid summer of training will get him a Boston Qualifier.
Other Fun Facts:
Favorite Musical Act: Dave Matthews Band
Favorite Food: Chicken Parmigiana, Sandwiches and Pizza
Favorite TV Show: Seinfeld, Law and Order, and Comedies in General
Current Training Shoe: Saucony ProGrid Ride
Personal Motto: "Don't Give Up...Don't Ever Give Up!" - Jiimmy Valvano
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 Supernova Shoes |
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Glide and Sequence
by Greg Crego |
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After returning from World War I, a young Bavarian man, Adolph Dassler, started making his sport shoes out of his mother's wash kitchen, and by 1924 his brother Rudolph joined the business. By 1928, the brothers had equipped several athletes during the Olympics, allowing the company to grow. In the 1936 games, Jesse Owens competed his way to four Gold Medals in Adidas shoes. In 1947 the brothers split with Rudi forming Puma and Adolph, or "Adi" as he was called, formed Adidas. And as they say "the rest is history." Needless to say, Adidas has been making quality, performance minded shoes for nearly a century, and we'd like to highlight some of their technology and a couple of their current models.
 Adidas shoes all feature ForMotion, AdiPRENE cushion technology and GEOFIT technology. ForMotion features radical new cuts and 3D engineering to better follow the curves of the body and mimic the motion of sport, creating greater comfort and range of motion. AdiPRENE is an elastic material designed to respond to the cushioning needs of your moving foot. GEOFIT is an internal technology designed to enhance fit by placing padding where needed for a more effective distribution of pressure.
The Supernova Sequence 2 (Women's pictured above) is a stability trainer designed for those runners that mildly to moderately over-pronate.
The Supernova Glide (Men's pictured at right) is a neutral trainer designed for those with a high or neutral arch. The men's shoe is streamlined to meet the demands of a man's stride, while the women's offers a specific upper designed with more space and no overlays in the bunion area to ensure maximum comfort.
The general consensus for both shoes is a great fit with exceptional cushioning on heel impact and very substantial forefoot cushion.
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| Thursday Night Trail Runs |
Starts at 6 pm
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 Want to try trail running without getting lost? Not sure where all the great trails are in our area? Want to run with a great bunch of people who love the fun of running through the woods? Well, then our Thursday Night Trail Runs are for you.
Held at a different location each week, these run are approximately 5 to 6 miles and are led by members of the Medved Staff. All speeds are welcomed and the run is free.
Tonight's (Thursday July 16th) run is being held at the Ellison Wetlands. Meet at the Ellison Wetlands Parking Lot on Empire Blvd., near McGregors at 6 pm.
July 23rd at 6 pm: Crescent Trail. Meet at the Hitching Post Parking Lot in Bushnell's Basin at 6 pm.
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Medved Running and Walking Outfitters
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